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Throughout history, some of the most used products
weren't always the best ones. They were the ones
that everyone knew about and ones that were readily
accessible. Microsoft is a great example. The
Windows operating system in its early stages
was certainly not as user friendly as Apple's
Macintosh. Today, it has much of the entire operating
system market share, which is basically a monopoly.
What helped them turn their less than perfect
product into the winner? There are many factors,
but good marketing was certainly one of them.
They convinced their target demographic that
their OS was the best, and that they needed to
get it in order to use a number of necessary
applications. They followed this marketing strategy
up with exclusive partnerships with various application
providers and hardware manufacturers.
As we can see, good marketing can help sell
practically anything, and is thus one of the
most important aspects of building profitable
businesses. There are a ton of marketing jobs
out there, but those that pay the most are in
upper management. A large percentage of people
who hold upper level marketing jobs hold Masters
of Business Administration degrees. Holding an
MBA is often an unofficial requirement for management
jobs. Today, a number of schools offer MBA programs
with a focus on marketing. Marketing MBA programs
teach all of the skills needed to manage other
and lead a company, but they do it from a marketing
perspective. Many marketing MBA students benefit
from the marketing experience they get in class,
and can directly apply that experience to the
real world marketing projects.
Much of the coursework for an MBA in marketing
is just the same as for a standard MBA. Subjects
like finance and operations, organizational behavior,
and human resource management are common. But
MBA in marketing students can also expect highly-focused
courses in marketing subjects like marketing
management, sales management, public relations,
and strategic planning for marketing.
Online Marketing MBA Programs
Our Featured Education Partners:
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Walden University
Walden University is accredited by the Higher Learning Commission
and is a member of the North Central Association.
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The Walden University School of Business offers the
following online MBA degree in marketing:
 Master
of Business Administration - Marketing
Walden’s M.B.A. programs teaches
you to real-world issues and trends with coursework
that
emphasizes
skills to make you a good business communicator and creative
thinker. You have the opportunity to enhance your ethical
decision-making
skills with learning experiences that are designed to improve
your leadership techniques. Students
work in teams to develop a comprehensive marketing
plan for one new product or service chosen by the team at the
beginning of the course. You
will cover advanced management concepts in the areas of market
segmentation,
multiple market channels, competitive
intelligence, integrated marketing, and e-business. The international
marketing course covers business ethics, legal aspects,
political environment, international pricing, global
marketing management and global visions. Students work in teams
to develop a comprehensive international marketing plan. You
will also perform a case study that evaluates the differences
between product and services marketing by examining relationship
marketing, pricing of services, customer perceptions of services,
total quality management and the service marketing mix.
Request a Free Info Kit: online marketing MBA degree
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Kaplan University
Kaplan University is accredited by The Higher Learning Commission
of the North Central Association of Colleges and Schools. |
The Kaplan University School of Business
offers the following online mba with a specialization in business
marketing:
Master
of Business Administration
- Marketing
An MBA will enhance your income potential and marketability
in the modern competitive job market. The marketing mba
program prepares you for business management and corporate
leadership. Upon graduation you will be qualified
for advanced employment opportunities in human resources, management
of information systems, operations, marketing and finance.
With the fast track MBA program you can earn your MBA in about
18
months part-time. This core MBA program focuses on essential
business knowledge and critical skills like finance, management,
marketing, and
strategy. If you hold a bachelor's degree and want to obtain
an MBA quickly so as to advance your
business career, then the track
MBA should be considered. Prior work experience
and course credits may be credited toward your
MBA degree.
Request a Free Info Kit: marketing MBA degree online
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Capella
University
Capella University is accredited by The Higher Learning Commission and
a member of the North Central Association of Colleges and Schools. |
The Capella University School of Business
offers the following marketing MBA degree program:
Master
of Business Administration (MBA) – Marketing
In
addition to gaining a thorough understanding of core business
principles,
you will learn the important professional effectiveness skills
in sectors including ethical
leadership, negotiation and managing change. The MBA in marketing
is designed to expand your knowledge in areas including market
research, international
marketing and consumer behavior. The marketing MBA will give
you the skills to effectively interact with executive management
and to succeed in middle and senior
management positions. This program can be completed in two
years. You may also be eligible to earn credit for competencies
developed through prior education or work experience.
Request a Free Info Kit: online
marketing MBA
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American Intercontinental
University
American InterContinental University is accredited by the Commission on
Colleges of the Southern Association of Colleges and Schools to award Associate,
Bachelor's and Master's degrees. |
AIU Online school of marketing offers
the following MBA in marketing degree:
Master
of Business Administration (MBA) - Marketing
The Master of Business Administration in
Marketing degree adapts to current trends
and provides students with coursework that
is relevant to the real world. The AIU accelerated
MBA program can be completed in 10 months, giving
graduates the opportunity to find careers quickly. The AIU
MBA course delivery system incorporates Flash technology and
interactive
multimedia giving you the most up to date online learning technology.
You can pursue a rewarding career in marketing with the MBA degree.
Request a Free Info Kit: online
MBA in marketing
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Baker Online
Baker College Online is accredited by the North Central Association of
Colleges and Schools Commission on Institutions of Higher Education. |
Baker Online offers the following online
marketing mba degree:
Master
of Business Administration - Marketing
The marketing MBA is designed for people working
within the public relations, marketing or advertising sectors
of
the company. In addition to the core MBA courses,
students will learn about the specific issues that confront
marketing managers on a daily basis. Students will be exposed
to the constantly changing roles of marketing functions within
a company and topics and issues
relevant to the changing workplace. Baker Online is continually
updating programs to meet the required demands of the job market.
Request a Free Info Kit: online marketing mba
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University of Phoenix Online
University of Phoenix was founded in 1976 and accredited in 1978. University
of Phoenix is accredited by the Higher Learning Commission of the North
Central Association |
The University of Phoenix offers the
following mba in marketing degree:
MBA
Degree -
Marketing
The MBA specialization
in Marketing is designed to meet the needs
of the working business manager
or supervisor who could benefit from a graduate business education.
Admission for the MBA in marketing program
requires a practical background in business and at least
three years of relevant experience.
Request a Free Info Kit: MBA Degree in Marketing
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Benedictine University
Benedictine University is accredited by the Commission on Institutions
of Higher Education of the North Central Association of Colleges and
Schools.
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Benedictine University School of Business
offers the following marketing management MBA program:
MBA
- Marketing Management
This marketing concentration is designed for students interested
in a broad range of skills in marketing or more focused skills
in
data analysis
for direct mail,
advertising and strategic marketing communication. Course work includes
roles in marketing management, planning and agency marketing. Students
will learn the business marketing skills needed to prepare for
the professional world. Benedictine University includes a blend
of both full and part time professors who are leaders in business
and industry.
You will be taught by a faculty of experienced teachers, researchers
and practitioners.
Request a Free Info Kit: online MBA in marketing degree
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