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What is a marketing degree?
Many businesses fail because they try to sell a topic or service which their
perceived customer base does not want. An online marketing degree teaches the
graduate how to identify customer needs and how to tailor the organization’s
services or goods to best fit those needs. Study topics include target marketing,
identifying target markets and how to communicate with them; pricing of products
and services and how to respond to changes in the target market’s needs.
Subtopics such as advertising, public relations, tele-marketing and interactive
marketing are also studied.
What can I do with it?
You could work in any company that has to sell its products or services. These
are generally in the world of commerce and include corporations, agencies
and the media. Furthermore, leadership skills can open doors to management.
Within the United States, marketing principles generally remain the same,
while overseas opportunities are available for those specializing in the
study of foreign markets and cultural differences. Marketing graduates can
also run their own consultancies.
What types of marketing degrees are available?
Associate, Bachelor of Science and Master degrees focusing on marketing are
available under the umbrella topic of business administration. This allows
the graduate to understand the broader principles of running a company and
include finance, human resources and management while focusing on marketing
as a specialty. In this way, the marketing professional can work in productive
harmony with other professionals within an organization. Advanced degrees in
marketing examine more specific fields in detail.
Which online schools provide it?
As marketing is such a defining component of our lives in a capitalist society,
more and more online schools are developing programs tailored specifically
for the marketing professional. Why not research which marketing programs
are available that would best suit your interests?
Our Featured Education Partners:
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University of Phoenix
University of Phoenix was founded in 1976 and accredited in 1978.
University of Phoenix is accredited by the Higher Learning Commission
of the North Central Association |
The University of Phoenix School of Business offers
the following online bachelor degree in marketing program:
 Bachelor
of Science in Business - Marketing
This degree course will help you become a Marketing manager.
You will learn to have a creative ability as well as analytical and
leadership skills to enable you to manage the marketing sector of
any business
enterprise.
The
marketing specialization will teach you how to identify customer
requirements, communicate information about products and services,
how to price and market products and services. You will learn the
skills to respond to the growing demands of markets
in different countries and cultures around the globe.
Request a Free Info Kit: Online Degree in Marketing Programs
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Strayer University Online
Strayer
University is accredited by Middle States Commission on Higher
Education. The Commission on Higher Education is an institutional
accrediting agency recognized by the U.S. Secretary of Education
and the Commission on Recognition of Postsecondary Accreditation. |
The Strayer University Online School
of Business offers the following online marketing degree programs:
Associate
in Arts in Marketing
The ever increasing competitive business environment has
led to the rise of complex marketing programs developed
and managed by skillful professionals that are vital to business
success. The Associate in Arts in Marketing program will prepare
you for a career in all
sectors of marketing. You will be ready to work for
a small sole proprietorship or a larger corporation. Upon graduation
of the AA in marketing program you can
apply
all
credits toward the Bachelor of Business Administration to further
your education.
Request a Free Info Kit: Online
Associate of Arts in Marketing Degree
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Walden University
Walden
University is accredited by the Higher Learning Commission and
is a member of the North Central Association. |
The Walden University School of Business
offers the following online marketing degree program:
B.S.
in Business Administration - Marketing Concentration
The Marketing major will allow you to develop an insight into a company's
marketing sector. You will study and learn the traditional methods
of alternate marketing channels, advertising and research and sales management.
You will study emerging marketing trends related to consumer
motivation, global
management of customers, relationship management, and internet marketing.
You will cover marketing development, marketing organization, marketing
implementation, and control
of the marketing plan. Students are introduced to international
marketing, including culture, legal, technology, and financial
aspects of the international market. You will evaluate product
and service marketing,
customer perceptions of services, quality management,
pricing of services. You will develop a marketing plan for real-world
service challenges.
Request a Free Info Kit: Online
Marketing Degrees
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