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A degree in Marketing provides fundamental knowledge and skills as well as education in specialized marketing areas such as advertising, communications, consumer behavior, and sales.
Effective marketing strategies are necessary components of every successful business, sometimes even more important than the actual service or product being sold. Successful marketing professionals tend to be analytical, ingenious, versatile and motivated risk-taking critical-thinkers. Exceptional communication skills and the ability to build effective professional relationships are also very important. With an interest in understanding human behavior and the preference for dynamic rather than stagnant work routines, one can definitely find his niche in this profession.
The Bachelor’s degree is normally completed within four years, with the Associate’s degree achievable within a mere two years. Master’s and Doctor’s degrees are also offered for more advanced coursework and specialization. Master’s and Doctor’s degree may be accomplished within two years, depending on the length of time in finishing the thesis.
Bachelor’s Degree
This degree provides all the fundamental business training for a career path in media planning and advertising, among others. Typical coursework includes advertising and promotion, business-to-business marketing, consumer behavior, international marketing, marketing communications, marketing planning and strategy, marketing research, professional selling, promotional strategy, and sales management.
Master’s Degree
This degree is an apt choice for students who desire to ascend into a managerial or consulting marketing role such as marketing manager or marketing consultant. A master’s degree gives the degree holders a competitive edge over other candidates vying for the most coveted jobs. The curricular design includes coursework in advertising methods, buyer behavior, consumer relations, cost and profit relationships, demand analysis, marketing campaign and strategic planning, market segments, pricing theory, and sales operations and management.
Doctor’s Degree
This degree affords opportunities for those who want to work in the academe at leading research universities and for those who want to ascend the corporate ladder. The coursework is designed to focus on brand and customer management, consumer behavior, customer-driven innovation strategy, high-technology and innovative media marketing, international marketing, and social marketing.
Career Opportunities
Amidst a wide array of areas to explore – business, fashion industry, government, non-government organizations, health care, and many others – the graduate has access to a vast number of opportunities as manager, consultant, planner, and entrepreneur. Most graduates with a degree in marketing land jobs as advertising managers, brand managers, entrepreneur, management consultant, marketing manager, market researcher, media planner, product manager, public relations manager, and market researcher.
More than merely challenging and gratifying, careers in marketing are highly-coveted and are high-profile jobs. The more qualifications you have – based on your degree and experiences – the easier it will be to land top marketing positions in leading companies.
Marketing and advertising management jobs are expected to increase much faster than the average for all occupations, according to the Bureau of Labor Statistics. With a job growth of as much as 26%, the creation of over 160,000 new jobs is projected for the next year. Earning an average of $70,000 in annual income, marketing professionals remain in the most coveted positions in the business and managing arenas.
Our Featured Education Partners:
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Rasmussen College
Rasmussen College has been awarded Regional Accreditation - the
premiere standard for educational excellence by the Higher Learning
Commission (HLC), a Commission of the North Central Association of
Colleges and Schools.
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At Rasmussen College, we've been helping students reach their career goals since 1900. We believe in giving our students the technical knowledge and the personal skills vital to employment in the ever-changing world of business. We focus on training students for specific careers and then placing them in great careers after graduation. Depending on your program, you could complete your training in as little as two
years, or continue on to earn your Bachelor's degree.
 Associate of Applied Science in Business Management - Internet Marketing
Are you interested in breaking into the Internet Marketing field? We're here to help! Due to the overwhelming demand for properly trained Internet Marketing professionals, Rasmussen College now offers an Associate of Applied Science in Business Management with an emphasis in Internet Marketing. Our program provides a solid business foundation along with introducing you to Internet marketing. The search engine marketing field continues to expand rapidly and needs qualified professional to meet the demand. In this program, you will learn the basics of search engine marketing, Search engine optimization (SEO) rules, pay-per-click advertising rules and how to set your pay-per-click budget. You will also discover why submitting your website to search engines isn't necessary, how to find the search terms your customers use, how to develop a link building strategy and the simple changes you can make to increase sales .
Associate of Applied Science in Business Management - Marketing and Sales
If you're a strong, goal-oriented leader, capable of motivating those around you, the Associate of Applied Science in Business Management - Marketing and Sales by Rasmussen College may be the perfect career choice for you. With this degree, you'll learn how to recruit and develop strong sales teams; adapt to the strategies of your competitors; and perhaps most importantly, you'll learn to identify and exploit emerging trends in the marketplace. As a Marketing and Sales Manager, you will be able to advise business and other groups on local, national, and international factors affecting the buying and selling of products and services; conduct economic and commercial surveys to identify potential markets for products and services; develop pricing strategies, balancing firm objectives and customer satisfaction and much more.
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Strayer University
Strayer University is regionally accredited by Middle States Commission
on Higher Education. The Commission on Higher Education is an institutional
accrediting agency recognized by the U.S. Secretary of Education and
the Commission on Recognition of Postsecondary Accreditation. |
Strayer University offers students a quality education that's
affordable, convenient, and supportive. Our flexible academic programs
make it possible for you to earn a competitive MBA or your associate's,
bachelor's, or master's degree on your schedule, without interrupting
your personal or professional life. Established in 1892, Strayer University was designed to meet the
educational needs of working adult students. To do this, we offer
flexible class formats that allow you to balance a college education
with your other responsibilities. Our programs include accounting,
business, criminal justice, information systems, management, public
administration, health services administration, and education.
Associate in Arts in Marketing
The marketing program seeks to prepare the student for careers in all aspects of marketing, from the small sole proprietorship to the large corporation. The graduate of the associate in arts program may apply all the credits earned toward a Bachelor of Business Administration. *In Ohio, this program is called the Associate of Applied Business in Marketing.
Bachelor of Business Administration - Marketing
The Bachelor of Business Administration (BBA) prepares graduates for a wide range of managerial positions in business, government, and non-profit organizations. Business administration students acquire fundamental as well as practical and professional skills in all phases of business, including decision-making and problem-solving. The BBA program offers area concentrations that enable students to tailor their degrees to their career and educational goals. Specializations are available in: Acquisition and Contract Management, Banking, E-Business, Finance, Hospitality and Tourism Management, Human Resource Management, Legal Studies, Management, Marketing, and Retail Management.
Master of Business Administration in Marketing
The MBA program offers a broad-based education, with a choice of concentrations. The program features a curriculum that prepares adult students for the emerging knowledge economy while emphasizing the latest concepts, practices, and skills in today's rapidly changing marketplace. It is designed for working professionals from a wide range of backgrounds who wish to advance or enhance their business careers. This program offers specializations in the following areas: Accounting, Acquisition, Finance, Health Services Administration, Hospitality and Tourism Management, Human Resource Management, Information Systems Management, International Business, Management, Marketing, Professional Studies, Project Management, and Public Administration.
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Sullivan University
Sullivan University is accredited by the Commission of Colleges of the Southern Association of Colleges and Schools. |
For more than 45 years, the goal of Sullivan University has been to
prepare students for success and we have the record to prove it. Our
courses have continually evolved to meet the needs of the business
world and Sullivan offers lifetime employment assistance to graduates
to help them find jobs nationwide. You can earn a career diploma or certificate from Sullivan University
in as little as nine months. That will allow you to accept a job in
your field while still being able to complete your associate,
bachelor's or master's degree. You can attend college at a time that
fits your schedule.
Associate of Science in Marketing - Sales Management
The Associate of Science degree in Marketing and Sales Management seeks to meet the need for professional sales, sales management, customer service centers and marketing personnel who are in demand in today's business environment. The art of selling, advertising, and marketing combine with general studies and basic business courses to provide solid preparation for success and advancement. The constant need for capable employees in this area offers Sullivan graduates the opportunity to advance rapidly in any position where creative sales and marketing ability are needed.
Bachelor of Science in Business Administration - Marketing
The Bachelor of Science in Business Administration with a concentration in Marketing degree seeks to meet the need for professional sales, sales management, customer service centers and marketing personnel who are in demand in today's business environment. The art of selling, advertising, and marketing combine with general studies and basic business courses to provide solid preparation for success and advancement. The constant need for capable employees in this area offers Sullivan graduates the opportunity to advance rapidly in any position where creative sales and marketing ability are needed. This is a degree completion program. An associate degree or the equivalent number of hours is required for admission at the junior level.
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Harrison College
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With more than 107 years of history, Harrison College is a nationally
accredited college with more than 75,000 graduates. Harrison College
has earned a highly respected reputation for its four year bachelor
degrees, two year associate's degrees, as well as its continued
education programs. Today, employers want to hire trained, skilled professionals who are
able to immediately contribute to the workforce. We value these
principles. They are reflected in everything we do, from our admissions
process to our career-oriented course structure to the lifetime
employment assistance our students receive at graduation and beyond.
Associate of Applied Science in Business Marketing
The Associate of Applied Science in Business Marketing program offered by Indiana Business College provides students with an extensive business background, focusing on principles of marketing. Specialized courses provide the foundation for students to begin careers in retail management, sales, advertising, and many other related industries. Basic marketing terminology and concepts are introduced. A foundation is presented for understanding and applying basic marketing principles such as the relationship among the company, its products, distribution, promotion and pricing. Students may also take courses in Accounting, Principles of Business, Economics, Business Office Procedures, Communication, Computers and Office Automation, Introduction to Finance, Business Law, Business Math, Management, Fundamentals of e-Business, Marketing, Sales, and Advertising.
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Post University Online
Post University is accredited by The Commission on Institutions of
Higher Education (CIHE) of the New England Association of Schools and
Colleges (NEASC). Post University is also licensed by the State of
Connecticut through the Department of Higher Education (DHE). |
Post University offers accelerated online degree programs and
professional certificates designed specially for adults looking to
resume or advance their careers while juggling work, family, or other
commitments. With Post University online programs, you can
earn an accredited degree or certificate on your own schedule, with no
interruption to your current career or daily responsibilities. Our
programs and online learning methods are designed to ensure that you
get the most out of your education while enjoying the experience.
Associate of Science (A.S.) in Business Administration - Marketing
Post University's Associate of Science in Marketing program focuses on the essential ingredients necessary to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price. This program provides you with a variety of marketing and business courses necessary to function in a marketing environment. Success in certificate courses may help you decide whether you may want to pursue a bachelor's degree. While many graduates begin their careers in sales or management at the retail level, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing. 60 credit hours are requried to complete this degree program.
Bachelor of Science (B.S.) in Business Administration - Marketing
Post University Bachelor of Science in Marketing online degree program provides you with a thorough knowledge of marketing concepts and helps you develop a comprehensive understanding of strategic and tactical marketing strategies. This program will prepare you for exciting careers in marketing for which the essential ingredient is the ability to identify and satisfy consumer needs. You will become familiar with the specialized skills of selling, advertising, retailing and market research. Courses will provide you with an understanding of current marketing theory and practices with special attention to the "Four P's" of the marketing mix: Product, Place, Promotion and Price. While many graduates begin their careers in sales or management at the retail level, the marketing program will also prepare you for positions in product planning, marketing research, distribution, advertising, sales promotion, packaging, customer/public relations and direct marketing. 120 credit hours are required to complete this degree program.
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The New School/Parsons The New School for Design
The New School is a member of the Association of American Colleges and
Universities and is accredited by the New York State Board of Regents
and by the Middle States Association of Colleges and Schools.
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The New School is legendary progressive university comprising eight
schools bound by a common goal: to prepare and inspire its more than
9,000 undergraduate and graduate students to bring about positive
change in the world. During the decades of rapid
far-reaching change since it founding, The New School has remained at
the center of social activism, artistic experimentation, intellectual
freedom, and educational innovation.
Associate of Applied Science in Fashion Marketing
Parsons The New School for Design in New York City is a renowned international school of design. It's highly regarded Associate in Applied Science (AAS) in Fashion Marketing is a professional degree program offering an intensive course of study for motivated students who want to launch new careers, advance in their fields, or start their own businesses. The program's curriculum provides the foundation in international marketing, merchandising, and retailing that you need to enter the fashion industry. The online degree option in Fashion Marketing enables people who can't come to New York, who work full-time, who need to study from home, and/or who want to study part time to complete this comprehensive degree program entirely online from anywhere. The Associate in Fashion Marketing requires 65 credit hours to complete.
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Southern New Hampshire University
Southern New Hampshire University is regionally accredited by New
England Association of Schools and Colleges (NEASC-CIHE), Commission on
Institutions of Higher Education. |
SNHU's educational philosophy challenges students' intellectual
potential and prepares them for professional lives in an ever-changing
and increasingly interconnected world. It provides a supportive and close-knit learning community, delivering
engaging instruction in a flexible variety of formats. Students develop
the knowledge to understand a complex world, the skills to act
effectively within that world and the wisdom to make good choices. They
do so within a community of teachers, staff and peers that is
encouraged to add its scholarly, creative and pedagogical contributions
to the larger social good.
Associates in Science - Marketing
Southern New Hampshire University's Associates in Science degree in Marketing provides you with a basic knowledge of the various aspects of the marketing discipline and augments it with additional knowledge in other business and liberal arts areas. This program is designed for students seeking entry-level positions in the marketing field. Courses include Principles of Retailing and Marketing Research. 60 credit hours are required to complete this program.
Bachelor of Science - Business Studies/Marketing
Get a top-notch business education with Southern New Hampshire University's Bachelor of Science in Business Studies/Marketing program. This degree is ideal for those who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor's degree in business. The business studies/ marketing degree program prepares you to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations. Courses include Sales Management, Principles of Advertising?and Consumer Behavior. 120 credit hours are required to complete this program.
Bachelor of Science - Marketing
Be part of the driving force of business with Southern New Hampshire University's Bachelor of Science in Marketing program. The marketing field encompasses activities related to identifying, selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products and services in domestic and international marketplaces. The degree to which companies are able to do it well and respond to customer demands largely determines their success. Southern New Hampshire University's marketing program integrates theory and application. You also will study general management, finance, organizational behavior, information technology and the liberal arts. The program prepares you to work in various areas of the marketing field, including executive retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution, market research and customer relations. Courses include Consumer Behavior and Strategic Marketing Planning. 120 credit hours are required to complete this program.
Global M.B.A. with a Certificate in Marketing
With companies and organizations of all sizes conducting business in markets all over the world, a global perspective gives business managers an edge. Southern New Hampshire University's Global M.B.A., designed for business leaders and managers, incorporates a global focus to enhance the broad business management knowledge inherent in an M.B.A. program. Our students live all over the world, adding an additional global component to the classroom (traditional and online) experience. Pair your M.B.A. with a graduate certificate in marketing, an excellent way to enhance your skills and professional credentials. Graduate certificate in marketing courses include Multinational Market Strategies and Advertising Management. 42 credit hours are required to complete this program. No GMAT or GRE required.
Master of Science - Marketing
Become a master at promotion, brand management, development and more with Southern New Hampshire University's M.S. in marketing. No GMAT or GRE required. Opportunities for those with marketing knowledge continue to increase as more businesses and organizations realize well-executed marketing is critical for their success. Graduates are prepared to work in various areas of the marketing field, including product development, sales management, brand management, advertising, corporate communications, marketing research and strategic customer relationship-building. Courses include Marketing Strategies and Ethical and Legal Issues in Marketing.
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Independence University
Independence University is nationally accredited by the Distance Education and Training Council. |
With new technology, it's never been easier or more convenient to
earn the degree you want and need. You can earn an accredited degree
from IU using online distance education without putting the rest of
your life on hold. Our experienced, student-oriented staff is prepared
to assist you throughout your distance education experience. With
online distance education there are no on-campus classes to attend, no
commuting, no parking, no waiting in lines, no waiting, period. You
learn and gain a degree on your own schedule at home, at work, while
traveling anywhere, any time 24/7.
Associate of Science (AS) in Business - Marketing
The Associate of Science in Business with emphasis in Markeing provides students with the successful tools to understand the needs of customer as well as managing sales and distribution operations. They are required to understand a host of options for promoting their business, from traditional advertising to modern e-commerce and electronic marketing. The marketing major provides students with a strong general business foundation plus courses that discuss the driving forces behind consumer behavior, branding success, and the affects of the new world economy and today's international marketplace. The marketing major explores topic areas in sales and sales management, marketing administration, advertising and promotion, customer service, and market research. The A.S. in Marketing also prepares students to continue their educational endeavors in bachelor's level programs.
Bachelor of Science (BS) in Business - Marketing
No business can function successfully without effective marketing. Whatever a company's product, it's vital to communicate the desirability of that product to the target market. The online bachelor's degree in marketing from IU offers you solid knowledge of the theory and techniques used by successful marketing professionals. Earn your bachelor's degree online as you learn these vital marketing strategies.
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McKinley College
McKinley College is an accredited member of DETC, the Distance
Education and Training Council.
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Our innovative programs allow you to maximize the value of your
education. All of your classes relate to your desired profession. Your
textbooks are customized by industry professionals to best prepare you
for the workplace. And you may take one to three courses at a time, so
you can always fit your studies into your daily schedule. We consider our student services department and our faculty involvement
to be our best attribute. Our dedicated representatives and our expert
faculty are on hand year-round to offer their help and answer any
questions you may have.
Associate of Applied Science in Marketing
Earn up to $55,000 a year. Are you creative, but still strategic? If so, marketing may be your calling. Effective marketing is one of the core business disciplines. Your Associate's Degree in Marketing can be the beginning of a new exciting career! You'll learn about marketing principles, consumer behavior, principles of sales, marketing strategy, internet marketing?everything you need to succeed.
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California Coast University
California Coast University holds accreditation through the Accrediting
Commission of the Distance Education and Training Council (DETC). |
Welcome to California Coast University! A pioneer in distance learning
since its founding in 1973, the University provides degree completion
programs designed for students whose geographic, professional, or
personal time commitments keep them from completing their education in
traditional on-campus programs.
Associate of Science in Business Marketing
The Associate of Science Degree in Business Marketing is a self-paced learning program that may be completed online. Study programs are not structured in semesters, quarters or terms, allowing students to begin their degree programs at any time during the year. The curriculum integrates strategic planning, advertising methods, consumer behavior, and retailing. Students will also have to learn to write effectively and learn to work with others. Students must satisfy the following course requirements: 6 Core Courses in Business Marketing, 10 General Education Courses, and 4 Elective Courses, for a total of 60 semester units of credit.
Bachelor of Science in Business Marketing
The Bachelor of Science in Business Marketing is a self-paced learning program that may be completed online. Study programs are not structured in semesters, quarters, or terms, allowing students to begin their degree programs at any time during the year. The curriculum integrates strategic planning, advertising methods, consumer behavior, and retailing. Students will also have to learn to write effectively and learn to work with others. Students must satisfy the following course requirements: 14 Core Courses in Business Marketing, 14 General Education Courses, and 14 General Elective Courses, for a total of 126 semester units of credit.
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US Career Institute
Accredited by the Accrediting Commission of the
Distance Education and Training Council. |
U.S. Career Institute is one of the largest
distance-learning institutions in the nation. For over a quarter of a
century, we have trained thousands of men and women for exciting and
rewarding careers.
Associate of Applied Science in Marketing
Earn up to $55,000 a year. Are you creative, but still strategic? If so, marketing may be your calling. Effective marketing is one of the core business disciplines. Your Associate's Degree in Marketing can be the beginning of a new exciting career! You'll learn about marketing principles, consumer behavior, principles of sales, marketing strategy, internet marketing?everything you need to succeed.
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Baker College Online
Baker College is regionally accredited by the Higher Learning Commission and is a member of the North Central Association. |
Over 32,000 students worldwide have found Baker to be their best choice
in online education. Baker College Online is a division of Baker
College, a fully accredited, private, not-for-profit career college
system established in 1911. Baker's 34 different online degree programs
are designed to prepare you 100 percent for your new career or advanced
position as quickly as possible, with no additional training required.
Baker offers Master degrees, Bachelor degrees, and Associate degrees in
growing, high-demand career fields.
Associate of Business Administration - Marketing
The study of marketing encompasses a wide range of activities, such as advertising, sales, retailing, wholesaling, warehousing, packaging, and distribution. The Associate of Business Administration ? Marketing program offered by Baker College Online prepares students for a variety of positions in areas such as sales, wholesale distribution, customer service, retailing, advertising, buying, and many others. Some core courses include: Sales, Advertising, Applied Marketing, Internet Marketing, and a Marketing Seminar.
Bachelor of Business Administration - Marketing
Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities, including research, strategic planning, product development, sales management, and marketing communications. Students in the Bachelor of Business Administration - Marketing program offered by Baker COwill participate in active learning and demonstrate an understanding of basic business principles using case studies, business simulations; use computer technology and demonstrate communication skills in preparing spreadsheets, writing reports, analyzing business problems, and preparing professional presentations; develop and demonstrate ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.
MBA with Marketing Concentration
The MBA with Marketing Concentration program offered by Baker College Online has been designed for persons who work within the marketing, advertising, or public relations sectors of the company. In addition to the core M.B.A. courses of the program, students are exposed to very specific issues that confront marketing managers' everyday. Some of the core courses in this online program include: Marketing Research, Promotional Management, International Marketing, and The Marketing Environment. Students enrolling in this concentration can expect to be exposed to the constantly changing roles of various marketing functions within the company, and to a variety of topics and issues highly relevant to the changing workplace.
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Penn Foster College
Penn Foster College is nationally accredited by the Distance Education
and Training Council. |
Penn Foster College offers Associate Degrees designed to give you the
skills you need in today's fastest growing fields. Study online, in
print, or in combination. You decide which method best suits your
learning style. The online college at Penn Foster provides
encouragement and support to each and every student. Our expert faculty
and friendly support staff are dedicated to helping you successfully
complete your program and earn your degree.
Associate Degree in Business Mgmt. - option in Marketing
Get started toward a challenging career in Marketing. Start toward a money-making career in Marketing today. Learn product development, pricing, promotions, and plenty more. Marketing people are needed at every level ? from entry-level positions to management. Your degree can be your ticket to a fast-paced and high-paying career! Prepare for an exciting future in Advertising, Public Relations, TV, Sales, Production, Research, and more. This Associate Degree program provides the information you need to develop marketing strategies, make ad buys, and to monitor trends that affect your products. The Finance program includes the textbooks, lessons, and learning aids you need to complete your program along with toll-free instructional support and access to student services by email, phone, and mail. In as little as two years from enrollment, you can have your specialized associate degree in Marketing!
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Bellevue University
Bellevue University is regionally accredited by The Higher Learning
Commission, a member of NCACS, the North Central Association of
Colleges and Schools In addition to NCACS accreditation, the College
of Business is accredited by the International Assembly for Collegiate
Business Education (IACBE). |
Bellevue University's online degree programs and courses are designed
to provide students with the skills and knowledge needed to meet career
and educational goals. Students are encouraged to take advantage of
prior learning including existing college credit, professional/military
training, and professional certification.
BS in Technical Sales
Gain skills in organizing, communicating, and selling popular technical products in the corporate marketplace with the Bachelor of Science in Technical Sales offered by Bellevue University. Throughout the program, you'll address issues such as customer service and contract ethics. Classes such as ?Advertising and Promotions? and ?Encountering Technology in Today's Market? give you a unique outlook of the technical sales profession.
BS in Advertising Management
As a student of Bellevue University's Bachelor of Science in Advertising Management you will learn about advertising in the digital age, media planning, the creative process, and more with this degree. Analyze target markets, examine how advertising affect consumer behavior, and evaluate how copy, communication, media and brand management are utilized to increase net worth. With this knowledge, you'll be able to design and present a comprehensive advertising plan and even manage an advertising department.
BS in Marketing Management
Bellevue University offers a Bachelor of Science in Marketing Management. Developing marketing strategies, management skills, and trend analyses are all aspects of this program designed to develop leaders in marketing. You'll develop an extensive marketing plan, discuss media planning and scheduling, and familiarize yourself with financial management and forecasting.
MBA: Marketing
The Master of Business Administration (MBA) degree program is a 36-credit hour program focused on the tools and methods required to run a business. Both the entrepreneur and the mid- to upper-level manager will find valuable techniques for building business in the course of study. Students need not have a bachelor's degree in business to apply for the MBA program. The program is open to anyone who has achieved satisfactory performance in any accredited undergraduate degree program. The Marketing concentration is designed to provide MBA students the opportunity to explore global topics in the marketing field. Those with limited coursework at the undergraduate-level can enhance their understanding of the marketing area through this concentration.
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University of Maryland University College / UMUC Online
University of Maryland University College is fully accredited by the
Middle States Commission on Higher Education. |
University of Maryland University College (UMUC) is world-renowned for
its commitment to making higher education accessible to adult learners. UMUC holds the highest honor given in Web education: the Sloan
Consortium Award for Excellence in Institution-Wide Asynchronous
Learning Network Programming. The university has won many other awards
for its online programs as well, most recently for having the Best
Distance Education Course as determined by the Maryland Distance
Learning Association.
Bachelor of Science in Marketing
University of Maryland University College's Bachelor of Science in Marketing helps students become well-rounded individuals with the skills required of today's marketing professionals and the business acumen to function in the global business environment. The curriculum provides a balanced course of study that exposes students to a common body of knowledge and leads them to understand marketing processes and situations, think independently, communicate effectively and appreciate their own cultures and that of others. Marketing graduates should be well positioned to achieve increasingly higher levels of marketing management in corporations, marketing agencies or entrepreneurial endeavors.
Master of Science in Management - Marketing
UMUC's Master of Science in Management is designed for professionals who are assuming greater management responsibilities within their organizations. The program focuses on leading-edge management skills and technical expertise. There is a major emphasis on the effects of rapid technological change on organizations and administrative processes, and the consequent ethical and moral responsibilities of managers to society at large. The Master of Science in Management - Marketing degree is designed for managers in the public, private or non-profit sectors who need to acquire customers for their products and services either internally, externally, or business-to-business. Depending upon the prior level of experience, this degree can prepare students for careers in some fields such as Marketing Manager, Product/Brand Manager, Promotions Manager or Manufacturer's Representative.
Master of Science in Management - Public Relations
The Master of Science in Management is designed for professionals who are assuming greater management responsibilities within their organizations. The program focuses on leading-edge management skills and technical expertise. There is a major emphasis on the effects of rapid technological change on organizations and administrative processes, and the consequent ethical and moral responsibilities of managers to society at large. The Master of Science in Management - Public Relations degree offered by UMUC is designed to meet the needs of both the entry-level employee and the working professional who seek a more formal grounding in the profession. Students will gain a solid grounding in public relations theory, legal, and ethical issues confronted by practitioners, and the analytic and creative skills necessary to excel in the profession. The capstone experience provides the student with an opportunity to observe and participate in the production and assessment of a public relations campaign, providing the student with the opportunity to analyze the effects of various strategies and practices in the workplace. Depending upon the prior level of experience, this degree can prepare students for careers in some fields such as Director of Media Relations, Communications Writer or Promotion Director.
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Liberty University Online
Liberty University Online is regionally accredited by the Commission on
Colleges of the Southern Association of Colleges and Schools to award
associate, bachelor, master, and doctoral degrees. |
As part of the world's largest evangelical university, Liberty
University Online is campus-based and has offered first-rate distance
education since 1985. LU Online now has more than 40 degree programs
and 90 specializations in business, nursing, psychology, counseling,
education, religion and more. From the moment you call Liberty to the day you graduate and throughout
your career, Liberty seeks to engage and challenge you
intellectually, spiritually and personally. We are here to answer your
questions, offer encouragement and help you achieve career success.
Bachelor of Science in Business - Marketing
Through Liberty University's Bachelor of Science in Business ? Marketing program you will master marketing skills in advertising, market research, marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop that into product offerings that meet their needs. Furthermore, you will master business skills in general business, accounting, economics, and finance, examining both the domestic and the international marketplace. Liberty will effectively prepare you to serve as a business expert in the modern business world, integrating faith with learning in a professional atmosphere. As the world's largest evangelical university, Liberty University incorporates core Christian values into all of their degree offerings in order to provide all students a thorough academic and spiritually enriching program of study. Potential Career Options: Accounting, Economics, Finance, General Business, Management, Marketing, Statistics, and Transportation/Logistics.
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Full Sail University
All degree programs
offered by Full Sail University are accredited by the Accrediting
Commission of Career Schools and Colleges of Technology. |
Founded in 1979, Full Sail University is home to more than 5000
students from all 50 U.S. states and 37 countries. We have been a leader in providing campus-based education for careers
in media and entertainment for almost 30 years. This role in academic
leadership combined with our unique approach to real world curriculum
development, gives us the needed perspective to create world-class
online degrees. We have built our own online education platform designed to create a
highly interactive and collaborative learning environment, where you
will develop your own professional network with your fellow students.
Bachelor of Science in Entertainment Business
Put your entrepreneurial ideas to the test as you merge your creative and technical skill sets with a practical, real-world entertainment business education. Develop essential business and management skills like entrepreneurship, event management, strategic planning, leadership and finance. Learn how to fund, market, distribute, manage and promote your creative ideas in your chosen entertainment media field. Finally, leverage the knowledge and experience you will gain over the course of your degree program as you develop a final project. Specialized courses in subjects like Artist Management, Media Distribution, E-Commerce, Event Management and Entertainment Business will introduce you to business concepts that are unique to the entertainment and media production industry. We round out this degree with traditional business courses like finance, marketing, accounting and business law.
Bachelor of Science in Internet Marketing
Full Sail University's Internet Marketing Bachelor of Science degree program explores the constantly evolving world of integrated marketing and its role in steering the online power of successful 21st century businesses. This unique degree program provides the necessary tools for students to be able to sit ahead of the curve in the rapidly moving field of online branding, e-commerce, search engine optimization (SEO), and the psychology of the online consumer. Students begin the program with courses that introduce fundamental concepts in both traditional marketing and internet marketing; you'll then move on to more advanced business courses that prepare you to integrate those concepts into a final capstone project in which you'll create and produce your own Internet marketing campaign. The length of the program is 21 months.
Master of Science in Entertainment Business
The Master of Science in Entertainment Business is designed to foster the development of highly trained individuals who want to develop careers in the business side of the entertainment field. Whether you want to work in artist relations, as a film producer, or run your own entertainment business, this multi-faceted degree will provide a well-rounded business foundation for your next step. The Entertainment Business Master's Degree Program at Full Sail University is built around two academic capstone projects ? the Leadership Portfolio and the Thesis Report. This degree will also prepare you for key components such as strategic planning, executive management, and marketing in a new media world. It's not just standard business education. Additionally, the Entertainment Business Master's Degree Program includes courses in emerging trends like mobile marketing, internet marketing, and globalization, and you can complete your master's degree in just 13 months.
Master of Science in Internet Marketing
Full Sail's Internet Marketing Master of Science degree program focuses on Internet marketing theories, search engine optimization (SEO), interactive advertising design principles, Internet-specific marketing methodologies, and Internet law. Other topics covered in this program include: web design, web metrics, IT and systems overviews, legal issues, public relations, and global and cultural Internet issues. The program culminates in a project in which students create and produce an Internet marketing campaign for a company that they select as their subject of study. In addition, students will write a thesis to substantiate the media and technological applications used to create the final internet marketing campaign.
Learn to conquer these core disciplines of internet marketing: Search Engines, Website Advertising, Email Marketing, Social Media Marketing, and PR for the internet. Upon completion of the Internet Marketing Master of Science Degree, students will have the ability to plan, launch, manage and optimize integrated/comprehensive internet campaigns that raise awareness, drive traffic, generate conversions, and measure return on investment (ROI).
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Malone University
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Bachelor of Arts in Management - Marketing Management (Degree Completion)
The Malone Bachelor of Arts Management Program (MMP) is an accelerated degree completion program designed to fit the educational needs of a non-traditional aged student. Students will earn a Bachelor of Arts degree with a major in business management and can choose a concentration in Organizational Management, Marketing, or Project Management. Marketing Management coursework emphasizes the basic concepts of marketing, management's decision-making process of marketing, and provides an overview of electronic commerce. Successful completion of the Bachelor of Arts in Management requires 124 credits to complete.
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Western Governors University
Western Governors University is the only university to have received
simultaneous accreditation by four regional accrediting commissions. Currently, WGU's "home" accrediting commission is the Northwest Commission on Colleges and Universities. |
Your competence is the ultimate focus of every degree program at
Western Governors University. The university emphasizes mastery of
essential skills and knowledge in your field, basing progress toward
your online degree on passing rigorous assessments (such as tests,
projects, assignments, etc.) instead of accumulating credit hours. We
call it competency-based learning.
B.S. in Marketing Management
A perfect program for any individual seeking a career that emphasizes marketing, sales, publicity, and promotion. A 2008 USDLA (United States Distance Learning Association) Best Practices award recipient, WGU offers its students an affordable, accredited online education. This program is ideal for the self-motivated learner with some marketing experience who needs a bachelor's degree, wants training and credentials for career advancement, and can devote 15 to 20 hours per week to their studies. The B.S in Business ? Marketing Management prepares you for a career in marketing, promotion, and sales management. The program educates you in a wide range of marketing expertise, including strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing areas.
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South University
South University is regionally accredited by the Southern Association of Colleges and Schools. |
As an online student at South University, you have access to the
many benefits of South University including excellence in education
and personalized attention while enjoying the convenience of earning
your bachelor's degree entirely online. Attending South
University classes online means no more driving to class or adjusting
your schedule to accommodate scheduled class times. We give you the
freedom to attend class anytime, day or night ? from anywhere you can
connect to the Internet. Take a moment to explore the many benefits
South University offers you.
Bachelor of Business Administration ? Marketing
This program provides students with the opportunity to prepare for a career in business with an emphasis on Marketing. Students build the skills and knowledge they'll need to understand consumer behavior and market research to affect strategic marketing decisions. As a student in this program, you'll discover how to adapt business strategies to accommodate changing marketplace conditions; apply effective leadership skills; gain the ability to assess organizational needs and implement effective improvement scenarios by analyzing case studies and working on hands-on projects; complete a capstone project, a two-course sequence that focuses on your area of emphasis and enables you to apply the concepts and skills you've learned in real and simulated business situations. Upon graduation from this program, you'll be prepared for entry-level business administration positions that focus on marketing.
Master of Business Administration - Marketing
South University's online MBA program is designed specifically for working professionals who want to advance their management and leadership skills while maintaining a balance between academic studies and work and family obligations. You will learn the same business strategies taught at our campus locations and enjoy the convenience of attending class online anytime ? day or night. At South University, you are in control of your education. Our MBA program offers a unique integrated approach to advanced business studies. Unlike many traditional MBA programs that view organizations as a collection of marketing, operations and finance silos, South University integrates these functional areas in the same holistic approach taken by today's most successful organizations.
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Jones International University
Jones International University is proud to be the first fully online
institution in the U.S. to receive regional accreditation. JIU is
accredited by the Higher Learning Commission, a commission of the North
Central Association. The HLC is one of the six regional accrediting
bodies in the United States and offers the highest form of
accreditation available to a university. |
As the nation's first 100 percent online, accredited university,
JIU focuses on the needs of working professionals by using
online-developed programs that provide the tools to be
successful?without disrupting work or family obligations. JIU's
mission is to be an active partner in helping you reach your goals
through developing skills immediately applicable to your career
advancement. You will also receive one-on-one mentoring from an elite,
diverse faculty from some of the most renowned academic institutions in
the world.
BABC in Sales and Marketing
Laying the groundwork for excellence. The ability to compete in the fast-moving, creative arena of sales and marketing requires core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces. This specialization gives you the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication.
BBA in Sales and Marketing Management
Tapping your creative talents. Despite having their own distinct business functions, sales and marketing often work interdependently to meet and exceed corporate objectives. In this degree specialization, you will study the foundations of both of these areas to gain a depth of relevant knowledge of each.
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Upper Iowa University
Upper Iowa University is accredited by the North Central Association of Colleges and Schools by the Higher Learning Commission. |
Upper Iowa University is a recognized innovator in the delivery of
accredited, quality education and is proud of its diverse range of
student populations and progressive, flexible options for traditional
and non-traditional students of all ages. Our Online degree programs
are affordable, regionally accredited, and accelerated. Both
undergraduate and graduate courses utilize asynchronous communication
to maximize the flexibility to attend class needed by working adults.
The UIU Online Program provides an opportunity for students to balance
their educational, work, and personal lives.
Bachelor of Science in Marketing
The purpose of the Bachelor of Science in Marketing program is to build on the foundation of the business core by enabling the learner to apply marketing theory and principles as well as to research and critically evaluate the marketing implications of current events, emerging trends and changing perspectives in the international marketplace.
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International Academy of Design and Technology
The International Academy of Design and Technology is accredited by the
Accrediting Council for Independent Colleges and Schools to award
Associate degrees, bachelor degrees, and master's degrees. |
Since 1984, the International Academy of Design and Technology has
been a creative haven for students wishing to pursue career-focused
degree programs in a broad range of fields. Accessible
almost anywhere and applicable nearly everywhere in our graphics-driven
society, the Academy is offering real-world degree programs that can be
completed entirely online through the Virtual Campus of the Academy.
Bachelor of Fine Arts in Advertising and Design
The International Academy of Design and Technology - Online offers an Advertising and Design program with the opportunity to learn from a comprehensive curriculum focused on hands-on projects. Students in this dynamic program can develop a professional portfolio to take with them into the competitive workplace. A Bachelor of Fine Arts degree in Advertising and Design from Academy - Online can prepare students for the technology and creative aspects of this vibrant career field. Graduates will have experience in the technical preparation of publication graphics, files and pages; writing and publicizing a public relations plan; creating storyboards for ad campaigns; and editing audio and video for use in advertising. With an emphasis on today's advertising market, our Advertising and Design program is designed to help students prepare for a diverse range of careers, including creative director, promotional designer, advertising account manager, Web designer and advertising producer.
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Grand Canyon University
Grand Canyon University is regionally accredited by the North Central
Association. Ken Blanchard College of Business, is nationally
accredited by the Association of Collegiate Business Schools and
Programs to offer: Bachelor of Science (BS) in Accounting, Business
Administration, Marketing; Master of Business Administration (MBA). |
The prestigious Christian university is regionally accredited and is
recognized as offering some of the best online education programs in
the nation by noteworthy sources including Fortune Small Business,
Technology & Learning Magazine, Fox.com, and more. Grand Canyon
University offers online and campus-based bachelors and master's degree
programs through the Ken Blanchard College of Business, College of
Education, College of Nursing and Health Sciences, and College of
Liberal Arts. GCU emphasizes individual attention for both traditional
undergraduate students as well as the working professional.
BS in Marketing
The Bachelor of Science in Marketing prepares students for entry-level positions in marketing. The degree requirements are designed to equip students with advanced skills in the areas of advertising and promotion, marketing research, consumer behavior, and marketing strategy.
MBA in Marketing (Ken Blanchard College of Business)
The Master of Business Administration with an Emphasis in Marketing is offered by the Ken Blanchard College of Business at Grand Canyon University. This program combines the broad-based, general management curriculum of the MBA program with specialized study in marketing that prepares students for advanced management positions in corporate marketing or brand management.
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Colorado Technical University Online
Colorado Technical University Online is regionally accredited by The
Higher Learning Commission and a member of the North Central
Association. |
The mission of Colorado Technical University, an institution of higher
learning, is to provide career-oriented education by teaching applied,
real-world, industry-current programs in selected areas, serving the
needs of students for employment and career advancement and the needs
of industry for highly qualified professionals. Our educational program content is continually updated and instantly
applicable, so what you learn today, you can use on the job tomorrow.
At Colorado Tech Online, we have developed our curricula to be among
the best online learning platforms available, ready to help people like
you climb to the peak of your profession.
Bachelor of Science in Business Administration - Marketing
The Bachelor's (BSBA) in Marketing is designed to prepare graduates to be well qualified for exciting, fast-paced careers in PR, Direct Response Marketing, Retail Management, New Product Planning, International Marketing and many. This online degree program will prepare graduates with an understanding of the intricate relationships between organizations and their customers. Course content has been developed to emphasize current marketing trends and opportunities for success. Some of the courses in the Bachelor's (BSBA) in Marketing degree program include: Consumer Behavior Fundamentals, Personal Selling and Customer Focus, Marketing Research Practices, Integrated Marketing Strategies, Principles of Advertising and Public Relations, and Applied Marketing Management. CTU Online students with no previous college experience can complete this online degree program in about 2 1/2 years. Students with prior college credit, military experience or an Associate's Degree may be eligible for the CTU Online Baccalaureate Degree Completion Program. In some cases, this may shorten the length of the program to 15 months. You can earn nine CTU Academic Certificates as you work toward the completion of your Bachelor's (BSBA) in Marketing without adding classes or increasing tuition.
Master of Business Administration - Marketing
The Master of Business Administration (MBA) - Marketing program offered by Colorado Technical University can instill students with an industry-current understanding of the functional aspects of business and help them cultivate the visionary abilities that innovation requires. The emphasis is on preparing students to develop skills in marketing research methodologies, e-marketing, and customer relationship management. Students can also learn how to adapt marketing strategies to international and global levels. This career-focused MBA program is designed to help students learn real-world skills like developing marketing plans and creating surveys. Students can earn two r?sum?-enhancing CTU Academic Certificates as they progress through the program: Business Administration and Marketing Management. Students who complete the MBA with a concentration in Marketing can pursue career opportunities in brand management, commercial marketing, business development, marketing communications (IMC), marketing program management, and many other in-demand fields
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Ashford University
Ashford University is regionally accredited by the North Central Association of Colleges and Schools. |
Your job doesn't have to get in the way of your degree. Ashford
University Online wants to show you how. Founded in 1918, Ashford
University is an ideal choice for working adults and those with
uncompleted degrees. This online college is dedicated to providing
quality learning opportunities for all students, with programs that are
affordable, accessible, and innovative.
BA/Public Relations and Marketing
Explore the many ways in which public relations and marketing influence virtually every aspect of your life with a Bachelor of Arts (BA) in Public Relations and Marketing degree through Ashford University. A BA in Public Relations and Marketing is perfect for students pursuing professional careers in sales, advertising, corporate communications, events planning, or public relations. Your online classes in this Bachelor of Arts degree program are taught by advance-degreed instructors with real-world experience. In addition, you can transfer up to 99 approved credits toward your degree and accelerate your graduation. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business ? all available through an online degree program through Ashford University.
BA/Business Administration - Marketing
Earn your Bachelor of Arts in Business Administration (BABA) in Marketing degree from Ashford University and increase your project management, critical thinking and leadership skills. While you pursue your Business Administration degree, you'll come to understand the relationships between marketing, quantitative theory, accounting, economic principles, and financial, human, and organizational management. Gain the technical knowledge, critical thinking skills, and the ability to communicate ideas in a collaborative environment. Upon graduation, you will possess a practical understanding of these ideas and other important business concepts and skills. You will be prepared to follow a path to graduate school and a master's degree that can help you exceed your personal and professional goals. Transfer up to 99 credits toward your Bachelor's Degree and accelerate your degree completion. You may personalize your Business Administration coursework with 12 semester credits of previously completed transfer coursework in Marketing.
BA/Social Science - Marketing
Earn your Bachelor of Arts in Social Science (BA/SS) degree from Ashford University and develop a sound understanding of the society we live in - individuals, families, communities, governments, and cultures - from various perspectives. Take a multidisciplinary approach to social sciences where different outlooks are combined and applied to real world issues. You can transfer up to 12 approved credits of Marketing coursework to qualify as your concentration in the Social Science degree program. Your fundamental understanding of the field of marketing will supplement your studies in Social Science resulting in a well-rounded degree. You'll be glad to know that you can transfer in these approved credits no matter when you took them so the credit you've already earned will not go unused. You'll graduate from Ashford with a dynamic degree that will enhance your opportunity for promotion within your chosen field.
BA/Organizational Management - Marketing
One of the best things about Ashford University's Organizational Management program is the ability to customize your degree to fit your professional and educational goals. Students with a background and/or interest in Marketing can transfer up to 12 credits of Marketing coursework into their Organizational Management concentration, resulting in a dynamic degree comprised of complementing areas.
Students with a concentration in Marketing will possess a fundamental understanding of the field of Marketing based on their previous coursework in the area. These students will combine their Marketing concentration with organizational skill development in communications, group behavior, decision making, human resource management and ethics, culminating in a well-rounded degree. In addition, Ashford University's transfer policy will allow you to transfer in your Marketing credits no matter when you took them. The result is a dynamic degree that allows you to keep the credit you have earned while adding courses that will improve your management skills and enhance your opportunity for promotion within your chosen field.
MBA/Marketing
Expand your academic knowledge and develop professional competence in managing and influencing organizational effectiveness with your Master of Business Administration (MBA) degree from Ashford University. Improve your professional confidence, project management, and critical thinking and leadership abilities. You may complete a standard program of study or personalize a program which allows you to combine major course credits in Business Administration with 9 semester credits in one of six concentrations in your field of interest: Organizational Leadership, Human Resources Management, Finance, Global Management, Marketing, or Information Systems. Each option contains the required 33 total credits to earn the degree. Gain the edge necessary to accelerate your career growth, enhance your education and elevate your professional position with an MBA from Ashford University.
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Columbia Southern University
Columbia Southern University (CSU) is an accredited member of the Distance Education and Training Council. The Accrediting Commission of the Distance Education and Training Council is listed by the United States Department of Education as a
nationally-recognized accrediting agency, and is a recognized member of
the Council of Higher Education Accreditation (CHEA). |
At CSU, we offer completely online degreeprograms, open enrollment, affordable tuition rates, and a flexible
learning style designed to accommodate your life. Choose from
associate, bachelor, master, doctoral or certificate programs in a
variety of fields including business administration, fire science,
criminal justice administration, occupational safety and health, and
more.
BSBA with Concentration in Marketing Degree
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketers project consumer needs, translate those needs into products and services, and sell their products for a profit. CSU's BSBA with a concentration in marketing degree program provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field. Graduates will successfully complete 121 credit hours. Major requirements include an Introduction to Business, Leadership, Principles of Marketing, Principles of Accounting, Human Resource Management, Business Law, Business Ethics, Business Math, Information Systems Management and Financial Management. A minimum of 4 elective courses must be completed for this concentration. Students may choose from Internet Marketing Principles, Consumer Behavior, Marketing Research, Advertising, Web Design & Development, Strategic Marketing and Direct Marketing.
Bachelor of Science Degree in Marketing
Today's businesses need creative, highly educated marketing specialists who understand the ever-changing contemporary global economy. Successful marketer's project consumer needs, translate those needs into products and services, and sell their products for a profit. This CSU program provides the avenue for students to develop the knowledge, analytical skills, and creativity needed to excel in this exciting field. Columbia Southern University's Bachelor of Science Degree in Marketing program explores major dimensions of the marketing environment to include economic, social, cultural, political, legal and regulatory information. Marketing is also explored from a global perspective, including analysis and targeting of global market opportunities and strategies in for profit and nonprofit sectors. The program combines information on the human need for information with substantial case studies of benchmark marketing programs in several corporations.
MBA with Concentration in Marketing Degree
Columbia Southern University's graduate programs are designed to produce exceptional leaders. If your dream is to lead, to execute your vision and make a difference on a larger scale, CSU's MBA Concentration in Marketing online degree can be the catalyst to achieving your goals.
Graduates will successfully complete 37 credit hours. MBA requirements include Human Resource Management Methods, Advanced Marketing, Organizational Research and Theory, International Business, Management Information Systems, Research Methods, Business Ethics, and Strategic Management & Business Policy. The marketing concentration course requirements include Strategic Marketing, Marketing Research, New Product Marketing and Business-to-Business Marketing.
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Western International University
Western International University is accredited by The Higher Learning
Commission of the North Central Association of Colleges and Schools. |
Western International University (WIU) offers the advantages of
traditional education with the all the richness and convenience of a
non-traditional format. WIU faculty hold advanced degrees in their
teaching fields and are also highly successful practitioners in their
areas of expertise, and many of our faculty members have international
business experience. We provide a broad educational
foundation, including a focus on business and technology, designed to
prepare students for leadership positions in a dynamic, global
marketplace.
Bachelor of Science in Business with a Minor in Marketing
Would you like to learn more about the behavior that drives buyers? Do you want to know how to market to a digital world? A minor in Marketing will prepare you to face the toughest challenges in this field.
Master of Business Administration in Marketing
How will you meet the challenge of an evolving global market? What strategies will you develop to reach a new generation of buyers? If these are the kind of questions that interest you, an MBA in Marketing will provide many of the answers. This degree program will prepare you to excel in a sophisticated, rapidly changing environment, where corporations must meet the demands of both domestic and global markets.
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Herzing University
Herzing University is accredited by NCA-HLC, the North Central
Association of Colleges and Schools. |
Herzing University is a leader in progressive, career-focused
education in technology, business, health care, public safety, and
design. Founded in 1965, the Herzing University system has 11 campuses
located in the U.S. and Canada. Focusing on the individual student's
need is key to the Herzing philosophy. Herzing University
has brought its high-quality programs to the online environment to
allow students in other locations to upgrade their career potential.
Herzing University's online instructors are specifically trained to
teach in the online environment to make it a stimulating and
interactive experience. Classes are monitored for quality and class
sizes are limited to ensure personal attention.
Bachelor of Science in Marketing (BSM)
The Bachelor of Science in Marketing (BSM) is designed to prepare students with an understanding of the complex relationship between markets and customers and the practical and theoretical skills needed to market a product in a competitive business environment.? The core components of the marketing program concentration are advertising, marketing on the internet, consumer behavior, marketing research, marketing strategy, new product development, international marketing, professional selling and sales management.
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Walden University
Walden University is accredited by The Higher Learning Commission and a member of the North Central Association. |
At Walden, we believe that knowledge is most valuable when put to use
in organizations, communities, and families. We offer over 35 online
degree programs with more than 140 specializations and concentrations,
all designed to help professionals gain the knowledge they need to have
a real impact in their lives and the lives of others.
B.S. in Communication - Marketing Communications
Walden University's new B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings. In this concentration, you can explore ways to improve your ability to support the marketing initiatives and strategies of any organization through integrated communications. In this concentration, you will explore the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.
B.S. in Business Administration - Marketing
The Bachelor of Science in Business Administration - Marketing puts working professionals like you on a clear path to lifelong learning and success. Maximizing your career opportunities, making important contributions to your profession, reaching your potential?you define success, and Walden will help you achieve it. Through a program that combines academic theory with practical application, and includes courses in Ethical Leadership and in Social Responsibility, you'll gain knowledge and experience in areas vital to business and society. This concentration will help you develop insights into an organization's marketing effort by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research, but also emerging marketing approaches related to consumer motivation, global customer management, customer relationship management, and marketing on the Internet. You can transfer in up to 135 credits, with no time limit, and focus up to 75 percent of your program on business courses while completing general education requirements. As part of a community of other motivated adult learners and supportive faculty around the world, you'll be prepared for a growing number of job opportunities. You'll also be ready to continue your education in a range of graduate programs, including the M.B.A. offered in our School of Management, which is ranked in the top 10 largest online graduate programs for business by enrollment, according to Financial Times and U.S. News & World Report.
Master of Business Administration (M.B.A.) - Marketing
Connect to success with a Master of Business Administration from Walden University, ranked among the top 10 largest online graduate programs for business by U.S. News & World Report and Financial Times. Through Walden's membership in the Laureate International Universities network, you will have the resources you need to compete in a global economy: study abroad; participate in global mentorship opportunities; engage in online discussion groups with members worldwide and broaden your knowledge and global perspective.
Focus on real-world issues with coursework designed to make you a more creative thinker and more effective manager prepared to work in the United States or abroad. Throughout the program, you will address challenges within your own business so that what you learn has an immediate impact on your organization. With a specialization in Marketing, learn marketing fundamentals alongside new advertising and sales strategies driven by technology. Expand your global perspective of marketing by assessing international marketplaces and collaborating with peers from across the country and around the world.
Doctor of Business Administration (D.B.A.) - Marketing
Walden's Doctor of Business Administration (D.B.A.) degree program is designed for experienced business professionals who want to translate their industry expertise into leadership positions as consultants or as executives within their organizations. Developed with insights from experienced faculty members and leading business practitioners, the program emphasizes advanced decision-making and leadership skills, in-depth knowledge of both theory and applied research, and the ability to manage positive social change. With the Marketing specialization, you will study key marketing concepts, including market segmentation, marketing channels, competitive intelligence, integrated marketing, product development and commercialization, and consumer behavior.
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Keiser University
Keiser University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools to award certificates and degrees at the associate, bachelor's, master's and doctoral levels. |
Keiser University eCampus Online offers degree programs online to
prepare students for high-demand professions. Degrees are offered with
a curriculum that is in pace with technology and workforce demand
trends in business, criminal justice, health care, computer technology,
and the legal field. Our "one-class-at-a-time" approach allows busy
students to focus on their education and balance the demands of work
and family.
Bachelor of Arts in Business Administration - Marketing
The B.A. in Business Administration provides instruction in business skills. In this program students have the opportunity to combine expertise in liberal arts and other academic disciplines with functional business applications, in order to create a dynamic skill set that is in demand with employers. In this concentration, students will learn marketing fundamentals, strategies, and concepts; and the theoretical foundations to successfully accomplish the business objectives of a firm by the effective management of scarce resources ? capital, human, and physical. Students will use computer and software applications necessary to prosper in a business environment. The student will focus on information as a resource for the organization and the manager's role in collecting, analyzing, and presenting that information in a decision making process; as well as marketing strategies are created and implemented to assist corporations in achieving profitability, market share, and revenue targets.
Master of Business Administration (MBA) - Marketing
Keiser University's career-oriented MBA prepares students to compete in the modern business world. MBA students complete general coursework in contemporary management, marketing, international business, business information systems, accounting and finance. Students specializing in Marketing will study advanced consumer behavior, marketing research methods, promotional strategy, and more. Complete your MBA studies while you continue to earn in your present work position. All coursework is offered online, giving you the freedom to complete your studies anytime, anywhere or choose to combine the convenience of online learning with on campus attendance. Graduates are distinguished by their ability to solve real-world business problems.
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UMassOnline
The University of Massachusetts is accredited by the New England Association of Schools and Colleges, which accredits schools in the six New England states. |
Earn your accredited online degree or certificate from one of the
nation's top-ranked universities, the University of Massachusetts.
UMassOnline allows you to attend the same high-quality programs and
learn from the same world-class faculty as students at the University
of Massachusetts' Amherst, Boston, Dartmouth, Lowell or Worcester
campuses.
Bachelor of Business Administration - Marketing
The UMass Amherst Isenberg School of Management and the Division of Continuing Education introduce the online Bachelor of Business Administration with a concentration in Marketing. The online BBA degree program is a part-time program designed for working adults who have already completed sixty credits of college level work. The Marketing concentration will familiarize students with the fast-paced world of Marketing, preparing them for a career in this exciting industry. Students may enroll in courses as non-degree students prior to application for admission, however, there is a limit to the number of courses that may be taken prior to matriculation. Enrollment in courses does not guarantee acceptance into the BBA degree program.
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National American University
National
American University is accredited by the Higher Learning Commission and
is a member of the North Central Association of Colleges and Schools. |
National American University has been a cornerstone of higher education,
offering flexible associate, bachelor's and master's degree programs designed specifically for working adults who are seeking new careers, new
adventures and new lives. Our guiding principles clearly focus on the
individual needs of each student, with one-on-one attention that is
unparalleled anywhere in higher education.
Bachelor of Science Degree in Business Administration - Marketing
The purpose for this program is to give students a deeper understanding of the key functional areas of business including management, marketing, financial management, information technology and international business. Courses focus on managing the complex interactions between these functions when defining and solving real-world business problems. In addition to the development of analytical tools, emphasis is placed on communications, teamwork, ethics, and the skills for managing diversity. Our Business Administration degree with an emphasis in Marketing is an excellent degree for students who are creative and like to be on the front-line of business development.
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Argosy University Online
Argosy University is regionally accredited by The Higher Learning
Commission and a member of the North Central Association. |
At Argosy University, we offer flexible online programs in business,
education and psychology. Argosy University has established campuses
around the country and supports one of the largest graduate student
communities in the nation. As a student in one of our online programs,
you will enjoy a collegial, supportive academic environment.
Master of Business Administration - Marketing
Argosy's Master of Business Administration (MBA) online program offered by the College of Business emphasizes leadership, action, and solutions. The specialization in Marketing is built to enhance the knowledge of current marketing professionals and those students that want to make a career move into the marketing industry. Our program enhances your professional abilities and gives you the skills sought by contemporary businesses. You can learn to identify challenges and opportunities, draw on technology and information, and use advanced analytical and planning approaches that position you to create positive changes for an organization. You can also build competencies in critical thinking, persuasive communication, systems analysis, change management, leadership, diversity and business ethics. As a student at Argosy University, you will join one of the largest graduate student communities in the nation and enjoy a collegial, supportive academic environment. You will take classes online in our interactive, user-friendly classroom and learn from seasoned faculty members.
Doctor of Business Administration - Marketing
Argosy's Doctor of Business Administration (DBA) online program offered by the College of Business is designed to enhance your professional ability to meet the dynamic needs of modern organizations and academic institutions. The specialization in Marketing is targeted for those that want to develop their expertise in multinational marketing, branding, marketing research, and marketing organization. The DBA program features a curriculum focusing on practical business concepts and active research. As a student in the DBA program, you can expand your critical knowledge through professional development while attaining the credentials essential to organizational leadership, management consulting and higher education instruction. During the program you will conduct research projects of actual change efforts that will enhance your evaluation skills. As a student at Argosy University, you will join one of the largest graduate student communities in the nation and enjoy a collegial, supportive academic environment. You will take classes online in our interactive, user-friendly classroom and learn from seasoned faculty members.
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Regis University
Regis University is regionally accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools. |
Regis University College for Professional Studies (CPS) offers a
nationally respected, fully accredited education specifically designed
for the adult learner. Our students are working professionals, parents,
and spouses seeking their degrees from an
accredited university that respects the balance between work, school,
and family without sacrificing academic credibility. Ranked as a Top University in the West by U.S. News & World Report
for 15 consecutive years and backed by over 130 years of academic
excellence and commitment to the individual student, Regis University
(CPS) continues to be recognized as an award-winning national leader in
adult education.
Master of Business Administration in Marketing
The Regis Master of Business Administration in Marketing provides students with the ability to examine the relationship between marketing and corporate strategy and the tools necessary for developing and implementing strong marketing tactics throughout the companies in which they work. Through a hands-on curriculum including case analyses, this specialization lays the practical groundwork necessary for students interested in strengthening or furthering their career as a marketing professional or decision maker.
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New England College
New England College is regionally accredited by the New England Association of Schools and Colleges. |
The online programs of New England College (NEC) are designed for
professionals who have already achieved success in their careers and
who want to enrich their knowledge with advanced study. We understand
how important it is to be able to pursue a graduate degree without
disrupting your career or uprooting your family. NEC's programs satisfy
those needs, while delivering a highly respected degree that is as
demanding and rewarding as our traditional on-campus programs.
Master of Science in Management - Marketing Management
You know first hand how competitive the marketing industry is. With new media technologies, emerging issues and strategies, and competitors entering the market everyday, marketing executives need to stay abreast of the most cutting edge techniques to remain competitive. That's why NEC developed the Master of Science in Management/Marketing Management Concentration (MSMM) program for individuals like you, who want to augment their current education and experience, in order to stay ahead in an increasingly competitive profession. The MSMM program delves into such topics as market research, customer relationship management, and communications and negotiation, to provide you with the knowledge base to lead your marketing team, run your own marketing consulting firm, or move into senior management. With our 36-credit master's program, you will gain the techniques, knowledge, and principles needed for success. The GRE is not required.
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Boston University
Boston University is regionally accredited by the New England
Association of Schools and Colleges. The Physical Therapy program is accredited
by The Commission on Accreditation in Physical Therapy Education. |
Boston University, founded in 1839, the fourth largest independent
university in the United States, is a hub of academic and scientific
activity. With more than 3,800 faculty members and more than 31,000
students, it is one of the nation's leading research-based universities. You will gain access to our outstanding faculty who bring the latest
research directly to their students. The name Boston University sparks
recognition worldwide and our graduates are prominent in every field of
endeavor.
Master of Science in International Marketing Management
Boston University's Master of Science in International Marketing Management (MSIMM) online program allows you to expand your marketing skills with a true international perspective and solid management core. This program is similar to an international exchange program; it gives you the opportunity to take courses directly from our partnering universities located around the world. You will participate in state of the art classes ranging from e-commerce and web design to database analysis, advertising and marketing research. You will graduate with a solid professional background in international marketing management and the skills and abilities essential to be successful in today's competitive management environment. Our unique online learning platform provides a dynamic, interactive master's program consisting of 12 seven-week courses that can be completed in 24 months. Boston University is accredited by the New England Association of Schools and Colleges, Inc., one of six nationally recognized accrediting agencies
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Northeastern University
Northeastern University is regionally accredited by the New England Association of Schools. The
New England Association of Schools and Colleges, Commission on
Institutions of Higher Education; The Association to Advance Collegiate
Schools of Business (AACSB). |
Founded in 1898, Northeastern University is a private research
university located in the heart of Boston, and a leader in
interdisciplinary research, urban engagement, and the integration of
classroom learning with real-world experience. We offer a comprehensive range of
undergraduate and graduate programs leading to degrees through the
doctorate in six undergraduate colleges, eight graduate schools, and
two part-time divisions.
MBA - Marketing
Northeastern University, a world leader in practice-based education, is pleased to offer an MBA program in a fully online format. At Northeastern, you will build on your current career success, expand your managerial skills and knowledge base, and put your new learning to use in your place of work. Not only will you gain a solid foundation in all areas of business enterprise, but you will also have the opportunity to deepen your knowledge by selecting the Marketing specialization. The Master of Business Administration in Marketing is designed to expand your knowledge of marketing with topics including consumer behavior, strategic marketing, and techniques that influence customer demand in a manner that will achieve an organization's objectives. Northeastern University's College of Business Administration is AACSB-accredited, the highest standard of accreditation for any business school worldwide.
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Ellis University
Ellis University is regionally accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools and is nationally accredited by the Distance Education and Training Council. |
Ellis University strives to provide the best quality education to career-oriented adults and now we're confident that Ellis is providing the best value in advanced education as well. Ellis University's online classes provide the flexibility you need to
fit an education into your busy schedule. All of our courses are 100%
available 24/7, with no fixed class times. School's in session whenever
you're ready to learn ? just complete your work by the deadlines set in
your course syllabus. Ellis' online campus is one of the best anywhere,
built upon a unique software platform.
Master of Business Administration (MBA) in Marketing
In this Master of Business Administration in Marketing by Ellis University, you'll uncover the essentials of developing marketing plans, managing product development and marketing communications, and identifying new marketing opportunities provided by the Internet. Courses include Principles of Internet Marketing, Managing Innovation, Implementing Marketing Strategy, International Marketing and more. A total of 36 credits are required to complete this degree program.
Master of Science (MS) in Management - Marketing
Ellis University's M.S. in Management offers an academic grounding in management theories and their application to business practices, and provides decision-making tools with a process orientation. The program is designed for working professionals who seek a degree that will enhance their current career paths while broadening and deepening their existing managerial strengths.
The Marketing concentration focuses on organizational and marketing skills to develop new products, brand strategies, and communication strategies, choose markets, launch products, and perform market research. The international marketing portion of the program will focus on the regulatory, cultural, strategic, and political dimensions. Cross-national marketing, identifying market potential, pricing strategies and distribution methods will be discussed.
Ellis' Master's Degree programs are created specifically for the online environment, providing the flexibility, instruction and interaction required to enliven your entire collegiate experience.
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Kaplan University
Kaplan University is
regionally accredited by the Higher Learning Commission of the North
Central Association of Colleges and Schools. |
With convenient class scheduling and online flexibility, you can
work toward a new career without giving up your day job. Get your
degree from a name you trust.
M.B.A./Marketing
If you currently hold a bachelor's degree and want to advance your business career in a corporate setting, consider pursuing Kaplan University's Focused Master of Business Administration. This Focused M.B.A. in Marketing will help you master the expertise necessary for an executive career and give you the specific knowledge and skills you need to excel in the modern business world. This program combines the career-oriented focus of a traditional M.B.A. with the rigorous academic curriculum of a more advanced program. The Focused M.B.A. can take between one and two years to complete, depending on if you are attending school full-time or part-time and if you have applicable transfer credits.
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Westwood College
Westwood College schools are accredited by either the Accrediting
Commission of Career Schools and Colleges of Technology (ACCSCT) or the
Accrediting Council for Independent Colleges and Schools (ACICS). |
Westwood College ? Online Campus, a Top 20 Online College, is the
quality answer to higher education for today's busy lifestyles. The
only difference between earning your degree through Westwood College ?
Online Campus versus a traditional classroom setting is the quality of
your life. With our top-rated online learning platforms, you get a
quality Westwood education from home on a flexible schedule that meets
your unique needs.
Master of Business Administration in Marketing
When you're ready to reach your highest potential in business, you're ready for a master's degree in business administration. In this program, you'll develop the knowledge, skills and abilities necessary to begin advancing into the highest levels of business and management careers. The core management courses will prepare you for leadership roles in today's dynamic, modern business environment. Additional concentrations will allow you to further apply and advance your knowledge in marketing. The program culminates in an applied thesis, or capstone project, allowing you to demonstrate the integration of the tools you've acquired through the process of earning your master's degree. Looking for a part-time MBA option and already have a college degree? This program is available, for those who qualify, with flexible scheduling options through the School of Professional studies at Westwood College ? online campus.
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Capella University
Capella University is accredited by The Higher Learning Commission and
is a member of the North Central Association of Colleges and Schools. |
Capella University offers online degrees in the fields of business
management, health care, higher education, human resources, information
technology, mental health, K-12 education, public safety and public
administration. An accredited university, Capella delivers a challenging education to more than 28,000 students in all 50 states and 45 other countries. Capella
believes in providing students both superb academics and practical
skills, so classes are taught by faculty members who are scholars and
practitioners in their fields. Additionally, where applicable,
curricula are constructed to meet the standards established by
professional trade associations to ensure students gain the knowledge
sought by employers.
MBA - Marketing
Prepare yourself to meet the diverse set of marketing challenges present in today's competitive business environment, from understanding the evolving needs of the consumer, to managing sales, to overseeing international marketing and distribution operations. This online MBA Marketing specialization is designed to enhance your skills in such marketing-focused areas as market research, consumer behavior, product development, and relationship management, while expanding your core business knowledge and skill areas to build the perspective you need to interact effectively with executive management as a strategic partner. You will have the opportunity to synthesize and apply what you have learned into a final marketing plan. People who choose this specialization are often pursuing management and director-level positions in marketing, sales, advertising, corporate communications, events, or public relations departments or firms. This program can be completed in two years.
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American InterContinental University Online
AIU is accredited by The Higher Learning Commission and a member of the North Central Association. Additional information is available at 312-263-0456 or www.ncahigherlearningcommission.org |
For career-focused students looking to pursue opportunities in an
increasingly competitive job market, an industry-current education can
be an excellent way to enhance qualifications and build real-world
credentials. But pursuing a degree at a traditional college is not a
viable option for individuals who also must consider the demands made
by their current professional and personal responsibilities. AIU
Online offers convenient, flexible alternatives that enable you to fit
a career-focused education into your current lifestyle. Students have
many reasons for choosing AIU Online, but the common denominator is our
commitment to quality, convenience and anytime access.
Master of Business Administration (MBA) - Marketing (Part Time Option)
A Master of Business Administration degree can help you advance professionally so don't let lack of time hold you back. At AIU Online you can go to school on your schedule ? even part time. In fact, our part-time programs make it more convenient to pursue your MBA degree by cutting your annual costs in half. An exciting career opportunity in marketing could be within your reach! Today's complicated business models demand qualified marketing professionals in the management, planning, implementation, and evaluation of marketing and advertising functions. The MBA degree program with a concentration in Marketing adapts to current trends to provide students with relevant, timely coursework that can benefit them in the real world upon graduation.
Master of Business Administration (MBA) - Marketing
An exciting career opportunity in marketing could be just months away! Today's complicated business models demand qualified marketing professionals in the management, planning, implementation, and evaluation of marketing and advertising functions. The MBA degree program with a concentration in Marketing online curriculum adapts to current trends to provide students with relevant, timely coursework that will benefit them in the real world upon graduation. The accelerated program can be completed in as little as 10 months, giving graduates help to advance their career opportunities quickly.
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West Virginia University
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Master of Science in Integrated Marketing Communications (M.S.I.M.C.)
Gain an edge in today's dynamic marketplace by earning a master's degree from the Integrated Marketing Communications program offered online by the P. I. Reed School of Journalism at West Virginia University. The Integrated Marketing Communications (IMC) program is the first IMC master's degree program in the world available exclusively online. The 39-credit master's degree program provides students worldwide the opportunity to earn a graduate degree in IMC. Designed to meet the needs of busy working professionals, the IMC program blends the flexibility of completing a master's degree online regardless of geographic location and professional/personal commitments, education in an innovative and cutting-edge discipline sought by employers and taught by successful practitioners in the industry, and the reputation of a respected major university. Students who complete this program are well prepared to fill the growing need for sophisticated practitioners of IMC throughout consumer and business-to-business firms, financial service companies, publishers, government, non-profits, the arts, and the media.
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Stratford University
Stratford University is accredited by the Accrediting Council for
Independent Colleges and Schools (ACICS) to award associate, bachelor,
and master's degrees. The Accrediting Council for Independent Colleges
and Schools is listed as a nationally recognized accrediting agency by
the United States Department of Education. |
Stratford University is a private educational institution dedicated
to preparing students for challenging and rewarding careers in high
demand fields, such as information technology, hospitality, culinary
arts, and business administration. Stratford University
offers Associate, Bachelor, and Master's Degrees. Stratford's
curriculum combines advanced technology and hands-on labs with
traditional educational methods. The competencies and industry
certifications embraced by its demanding curriculum are
employer-centric, while the teaching methods and delivery style are
student-centric. Stratford University has excellent graduation and
placement rates.
International Master of Business Administration (IMBA) - Marketing
The International Master of Business Administration of Stratford University aims to help managers gain a distinct advantage in their profession, whether they are in industrial, financial, global, government or non-profit institutions. To achieve this goal, Stratford University offers a broad-based program curriculum which hopes to strike a balance between technical training and practical problem-solving that is founded on current management theories and approaches. It is complemented by case analyses, company/industry studies, business games and other experiential learning methods. A conscious effort has been made to develop a curriculum responsive to the unique features of global environments. IMBA students engage in an intensive study in current management concepts and techniques through a core curriculum covering the functional areas in business as well analytical decision making. Students gain added functional expertise by selecting a specialization courses. The requirement for graduation is 54 quarter credits and normally takes 60 weeks (6 quarters) to complete. The IMBA in Marketing specialization requirements
include Managerial Marketing and Market Research, Strategic Business Marketing and International Marketing Management.
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Northcentral University
Northcentral University is accredited by The Higher Learning Commission, a commission of
The North Central Association of Colleges and Schools.
HLC is recognized by the US Department of Education and the Council on Higher Education Accreditation (CHEA).
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With our unparalleled one-on-one faculty mentoring at Northcentral
University, we teach individuals, not just classes. By providing you
with a unique one-on-one faculty/student learning experience based on a
proven educational model, Northcentral allows you to achieve your goals
using your own style of learning. While other online institutions
simply mimic the traditional classroom ─ one faculty member teaching
many students at one time ─ Northcentral has defined its own teaching
style, one that caters to your needs and enhances your learning.
Master of Business Administration - Marketing
The online MBA degree program from Northcentral University prepares learners to advance to higher levels of leadership in business. Advanced coverage of classic and contemporary theory in business administration is blended with key practical skills all managers need to succeed. Exposure to best practices in the business world enhances comprehension of the challenges and opportunities facing modern business leaders and the various stakeholders they serve. The Marketing specialization (graduate level) moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
Doctor of Philosophy in Business Administration - Marketing
The need has never been greater for business leaders who can contribute to the knowledge base of contemporary business by making strategically adroit linkages between theory and practice. Learners gain the skills to meet that need through rigorous reflection on their professional experiences, in-depth exposure to the insights offered by the world's leading organizations, review of classic and cutting edge theory and research, and mastery of methods and techniques to identify, assess, understand and communicate strategically critical knowledge. The Marketing specialization (graduate level) moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
Doctor of Business Administration - Marketing
The Doctor of Business Administration (D.B.A.) serves as preparation for advanced positions of leadership in business, government, philanthropy, and policy and advocacy organizations. D.B.A. learners gain the skills to advance to top leadership positions and to retain them through rigorous reflection on their professional experiences, in-depth exposure to the insights offered by the world's leading organizations, review of classic and cutting edge theory and research, and mastery of methods and techniques to identify, understand, apply, and communicate strategically critical knowledge. The Marketing specialization (graduate level) moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.
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The University of Liverpool
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The University of Liverpool is a world leading research university. Its
history dates back to 1881 and the establishment of University College
Liverpool.. Today, the University continues to expand its teaching and research with centres of excellence in areas such as medicine, engineering and veterinary science. It is a member of the Russell Group, the association of the UK's top 20 research-led universities.
Master of Science in Global Consumer Marketing
By the end of the programme, you will have a thorough understanding of the theory and practice of consumer marketing in a global environment. Your specific and transferable skills, analytical techniques and mastery of the role of marketing in organizational strategy will equip you for a wide range of consumer marketing positions.
Master of Business Administration - Marketing
This specialist MBA programme is intended for marketing professionals and commercial managers who want to broaden and deepen their marketing knowledge. You will start by acquiring a firm grounding in general management and move on to more focused study, including Market Research, Consumer Behavior and Services Marketing. Your constant interaction with international classmates brings singular benefits in today's global marketing environment.
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